Must A Wannabe Influencer Friend Stop Exploiting Me for Material?

The Prosecution: One Friend's Perspective

Sometimes I'm recorded while having a meal. I’ll see myself on her Instagram – it’s like a jumpscare.

A close companion of a decade, Marielle, labels herself the “content queen”. It can be amusing for a short while, but it strains our relationship.

Being highly outgoing, she feels the need to document everything all the time. When we eat out, her motto is, “The phone eats first,” and snaps pictures with bright lighting, which induces embarrassment. I don’t like it when strangers see her performing for the camera – I experience secondhand embarrassment. Another annoyance is because the food gets cold.

She's not quite an online personality yet, but she is trying to be. She creates vlogs about city life, her daily routine, and her work as a stylist. The material is quality, I’ll give her that, but I prefer not to be dragged into it. On occasion she films me while I’m eating, or just accompanying her. Later, I appear on her feed afterwards, and it pops up like a surprise: I’ll have no makeup on, an awkward face or be captured mid-bite. It’s uncomfortable.

Marielle also anticipates that I will to record her at inconvenient times. Sometimes I'm in conversation to another person, or we’ll just be hanging out in the street. The dynamic feels like our friendship has turned into me serving as her unpaid videographer. She could easily employ someone if she wanted professional shots. When I brought up my discomfort about the situation, she brushed it off. She’s taken me to a couple of brand events, which was nice, but that doesn’t make up for all the energy I spend helping her make content.

I appreciate that she has helped me with my design career, but I resist our connection to become just a ledger of exchanges. I don’t feel she’s fake or dishonest, but at times it seems that if recording starts, we will begin acting in a way that makes us look good for her vlog.

She will say, “Alright, smile for the camera!” and film me laughing with someone. It feels forced. It's crucial her to recognize that our decade-long friendship still has boundaries. I love being with her, but I also desire to enjoy it without being filmed, edited, or posted for an audience. I am not a accessory for her online persona.

The Defence: Marielle

I hope my friend to see that the creations we produce together can get us an opportunity.

I am passionate about shooting content. It's more than a hobby; it’s part of who I am. Producing content and sharing my life online enables me to show my personality and engage with people in new ways.

I wouldn't label myself as a professional creator yet, but it's savvy to make money from your passions. I look up to people on TikTok who execute that style of informal, self-made content creation.

Creating content is my version of living actively: noticing the details, sharing them with an audience that values the art behind it. It's never my aim to make Beth uneasy. Taking her to professional gatherings was my method of offering access, giving her a opportunity to witness behind-the-scenes moments that could benefit her professional path too. That isn't leverage, it's simply being realistic.

I’d still take her to such functions even if she refused to assist me, but I desire her to see what the content we create together can achieve: a foot in the door. I understand not everyone likes being on camera, but often spontaneity is what makes material genuine. Appearing on video from time to time is an inherent aspect of being my companion. I'd remove anything she requested, but she has never asked yet.

I don't demand anybody to be my personal filmmaker, but friends support one another in small ways. I thought filming a short video here or there would be enjoyable for her. Innovation flourishes in partnership, and having Beth around makes projects energetic and pleasurable. I never force her to take part in anything, and I would never intentionally humiliate her. But filming together sometimes is part of how I document our time together.

I value Beth’s friendship deeply and don’t want content creation to drive a wedge between us. I’m willing to find middle ground: like requesting permission before filming, and steering clear of shots that might make her self-conscious.

This isn’t about control, it's regarding expressing my perspective while still considering hers. Obviously content creation is not a substitute for real connection: it's merely part of how I live my life and I desire her to be included in a way that’s enjoyable for both of us.

The Jury: Reader Opinions

Is it right for her to stop filming herself and her friend when they are out together?

There’s nothing more uncomfortable than having a companion film you. I understand that it's her job, but I don’t make friends come to my work. Perhaps she can find influencer friends to collaborate with. With the uncertain future of technology, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

When pursuing something professionally, it's unfair to expect your friends for help every time, even if they have done it before. While she enjoys creating, that doesn’t mean everyone around her is content. She must to respect Beth’s privacy.
Another reader, 26

She may enjoy making content and showing off her life online, but it isn't for everybody. It’s nice she has helped Beth’s career, but she must to hear what Beth wants.
Emma, 27

It seems like you care about each other, so hold on to that and make sure it’s the priority in your friendship. Create some real experiences, where true emotions are preserved, not online archives. In fact, celebrities who seem to reveal their worlds actually have more privacy than it appears.
One opinion, 53

Marielle appears to be neither present nor authentic when they're together – she's on the job. Both seem unsure as to what’s reasonable. The answer is not found in trying to change one another, but in each setting clear limits around what is comfortable to them and seeing if there is an mutually agreeable compromise.
Barbara, 71

Your Turn to Be the Judge

Consider this question: has she been exploiting their bond?

Paul Butler
Paul Butler

Lena Schmidt is a Berlin-based political analyst specializing in EU affairs and transatlantic relations.